Journal or Publication Title:

Մանկավարժության և հոգեբանության հիմնախնդիրներ=Проблемы педагогики и психологии= Main Issues of Pedagogy and Psychology

Date of publication:

2022

Volume:

9

Number:

2

ISSN:

1829-1295 ; e-2953-7878

Official URL:

Corporate Creators:

Khachatur Abovian Armenian State Pedagogical University

Coverage:

8-20

Abstract:

Questions regarding the public mind through social networks (especially through video and audio content presented on the YouTube channel) have been actively analysed and discussed in recent years. The particular importance of this topic lies in the fact that these networks use a certain range of special mechanisms, techniques, and tools. They help to carry out a purposeful influence in mercenary ends on the mass consumer. Such a negative influence of socio-psychological mechanisms of hypnotic manipulation of public consciousness in the media space cannot always be recognized by an ordinary user. Gradually, manipulation on social networks (including YouTube channels) creates a distorted and even negative worldview image in the user's mind. It leads to an unconscious accent change in the perception of real events and in making decisions and reacting. Thus, an erroneous attitude to objective reality can be formed in a person's consciousness. Also, it can lead to an increased tendency to suggestibility, which, in turn, leads to a decrease in the criticality of the information offered in the social nets.

Publisher:

Զանգակ հրատ.

Format:

pdf

Identifier:

oai:arar.sci.am:369771

Language:

en