Ագրոգիտություն և տեխնոլոգիա=Agriscience and Technology= Агронаука и технология
Հայաստանի ազգային ագրարային համալսարան
Գլխավոր խմբագիր՝ Հ. Ս. Ծպնեցյան
This study examines collective behavioral archetypes related to food and household waste management in the Sevan community through an interpretive “iceberg” framework that distinguishes between visible behaviors, underlying drivers, and meta-narrative beliefs. The analysis identifies heterogeneous personas characterized by differing configurations of institutional trust, motivational structures, and perceived behavioral efficacy. Rather than being driven primarily by environmental awareness, waste-related practices are shown to emerge from deeper socio-institutional conditions, including historical experiences of governance, levels of civic trust, and perceived reliability of public systems. Across archetypes, behavioral variation is structured by the interplay of intrinsic, extrinsic, and coercive motivations, all of which are conditioned by the broader institutional environment. The findings highlight that non-compliance, conditional participation, and punitive governance preferences represent different expressions of system-related perceptions rather than purely value-based orientations. The study contributes to environmental behavior and circular economy literature by reframing behavioral change as a multi-level socio-institutional process and by demonstrating the analytical value of archetype-based segmentation combined with iceberg modeling in explaining community-level sustainability transitions.
Երևան
oai:arar.sci.am:443432
ՀՀ ԳԱԱ Հիմնարար գիտական գրադարան
Nov 12, 2026
Nov 12, 2026
2
https://arar.sci.am/publication/478453
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