Publication Details:
Journal or Publication Title:
Մերձավոր Արևելյան տարածաշրջանի արդի փոխակերպումները. Պատմություն և աշխարհաքաղաքականություն
ISBN:
Additional Information:
Title:
Թուրքիայի կողմից փափուկ ուժի կիրառման սոցիալ-հոգեբանական մեխանիզմները Մերձավոր Արևելքի երկրներում
Other title:
The socio-psychological mechanisms of Turkey’s use of soft power in the Middle Eastern countries
Remainder of title:
Creator:
Subject:
Uncontrolled Keywords:
Թուրքիա ; փափուկ ուժ ; նեոօսմանիզմ
Coverage:
Abstract:
The document explores Turkey’s use of soft power in the Middle East, emphasizing its psychological and social mechanisms aimed at shaping public perceptions and cultural identities in the region. Drawing on concepts such as social identity theory, symbolic influence, and euphemism strategies, the study illustrates how Turkey leverages non-coercive tools - including education, religion, humanitarian aid, and media - to foster a favorable image and promote its geopolitical vision, particularly within the framework of neo-Ottomanism. This soft power strategy has had a noticeable impact on how Middle Eastern societies perceive Turkey. Through cultural diplomacy and subtle manipulation of historical memory and shared identity, Turkey has managed to present itself not only as a powerful state but also as a relatable and legitimate regional leader. The approach reduces resistance and enhances voluntary alignment by creating emotional and symbolic connections, rather than relying on coercion. As a result, Turkey’s soft power tools serve both to expand its influence and to embed its values and narratives within the social fabric of neighboring societies.
Place of publishing:
Երևան