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It is well known that state comprehensive control over public relations is a basic feature of totalitarian rule. In the USSR, this control began to weaken significantly during the Perestroika. The article discusses changes in the consciousness of ordinary Soviet Armenians that occurred as a consequence of the relaxation of political and ideological supervision over public consciousness. In illustrations of some industrial, family and household practices, the author traces the trend of rethinking the Soviet way of life and mindset, in particular, the prevalence of personal interests over ideological attitudes about Soviet collectivism and morality.
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Երևան