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Title:
Using Digital Footprints in Social Research: an Interdisciplinary Approach
Creator:
Olinder, Nina ; Tsvetkov, Alexey ; Zaburdaeva, Kristina ; Fedyakin, Konstantin
Corporate Creators:
Խ․ Աբովյանի անվան հայկական պետական մանկավարժական համալսարան
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Uncontrolled Keywords:
digital footprint ; digitalization of public relations ; artificial intelligence
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Abstract:
The study aims to clarify the concept of the digital footprint in jurisprudence and social sciences and determine its meaning for interdisciplinary research. The subject of this work is the analysis of the con-cepts of “digital footprint”, “digital reputation”, “digital image of a person”. The article notes that special machine techniques are required to process digital traces. The ways of storage, transmission and use of di-gital traces are considered. The research identified the main problems of using digital information in public relations. Digital traces can be used in various studies in the humanities, social sciences: sociology, law, economics, psychology using interdisciplinary research methods.The result of the study was the conclusion that digital information will have a digital footprint only when it is transferred from one user to another in an online environment, uploaded to a social network, etc. (in the case whenit is possible to “trace” its movement). Thus, the “digital footprint” is the ability of information recorded in digital form, to leave special “marks” on the route from subscriber to subscriber, the ability to track such marks, receive information about its movement and transformation in order to collect, process and analyze these data.
Place of publishing:
Երևան